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Digital Marketing and Content Development

Course Code: DMC

Duration: 1 year

Overview:

The focus of this course is to equip the learner with the marketing and creative media skills to work in the expanding digital marketing sector in Ireland. Whether you are a complete beginner or a graduate looking to gain a solid grounding in digital skills this course will provide you with an introduction to key digital specialisms, from social media marketing, PPC (pay-per-click), SEO (search engine optimisation) to content development skills. The course is very practical and you will work on case studies and projects, as well as hearing from guest speakers from industry. Students will graduate with strong skills in digital marketing strategy and implementation, in-depth knowledge of the digital landscape and the latest digital tools and techniques.

COURSE CONTENT:

  • Digital Marketing
  • Advertising
  • Graphic Design Skills
  • Public Relations
  • Writing Skills
  • Multimedia Authoring
  • Media Analysis
  • Customer Service
  • Work Experience

ENTRY REQUIREMENTS

Five O6/H7 in Leaving Certificate/LCVP or a merit in Leaving Certificate Applied or QQI level 4 Certificate. Good computer literacy would be an advantage.

CERTIFICATION

QQI Level 5 Creative Media – 5M5048

PROGRESSION

Graduates with a merit profile may apply for entry to BTEC National Higher Diploma courses in BCFE including the HND in Business (BHND) and HND in Digital Design and Technology (UX, UI) (DMH). The academic entry requirements may be waived for mature applicants (21+).

Graduates may progress to courses in Higher Education Institutions on a competitive basis through the new QQI Common Awards System (CAS). For information on the scheme see Higher Education Links Scheme.

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