Ballyfermot College of Further Education BCFE

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NEW Digital Marketing – Digital Marketing & Content Development Level 5

Course Code DMC

NFQ Level 5

Duration 1 year

QQI Code 5M5048

Award QQI Level 5 Certificate in Creative Media

Digital Marketing and Content Development

A 1-year course in practical Marketing and Creative Media skills including advertising, public relations, writing skills and media analysis

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The focus of this course is to equip you with the practical marketing and creative media skills to work in the expanding digital marketing and content production sector in Ireland.

Whether you are a complete beginner, or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms, including social media marketing, Search Engine Optimization (SEO) and content development skills.

This is a practical course where you will work on case studies and projects. We host an array of workshops with guest speakers form industry.

Work Placements will take place in the large commercial media and podcast companies. There are also fully funded Erasmus work placements in Media companies in Malta, Spain and Finland.

Course Content

  • Digital Marketing
  • Advertising
  • Graphic Design Skills
  • Public Relations
  • Writing Skills
  • Multimedia Authoring
  • Work Experience
  • Media Analysis
  • Communications

Entry Requirements

  • Five O6/H7 in Leaving Certificate/ LCVP including English or a merit in Leaving Certificate Applied or a relevant QQI Level 4 Certificate. Applicants should show an interest in and aptitude for Digital Marketing and Content Production at the interview. The academic entry requirements may be waived for mature applicants (21+).


  • 3 fully digital touchscreen broadcast studios using Myriad.
  • State-of-the-art podcast and tv studios.
  • Full access to the Adobe Suite of digital media packages.


  • Graduates with a merit profile may apply for entry to BTEC Higher National Diploma Courses in BCFE.
  • Graduates of this course may also apply through the CAO and/or the Higher Education Links Scheme for entry to higher and advanced certificate and degree programmes at national Institutes of Technology, Technological Universities and Universities (applicants should confirm linked awards and eligibility requirements with the relevant Higher Education Institution).

Career Opportunities

  • There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations. Graduates may pursue further studies or work in areas such as Digital Marketing, Social Media Management, Advertising, Marketing and Public Relations, Internal communications and more.

Students' Work

Digital Marketing and Content Development


My experience during the  Digital Marketing and Content Creation course was that it was different to what I expected it to be. I thought that it would be more social media focused but was more spread over different areas such as public relations and multimedia web authoring. My time and experience in the college was good as I met lots of new people and learned new things in the course.  I am set to do the two year Higher National Diploma for Business in the college this year and next year.  From doing this new course I hope to go on and do my university degree in business and pursue a career in business.
Dean Harding
Graduate, Digital Marketing & Content Development Level 5, DMC

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Your Plan. Your Future.