Ballyfermot College of Further Education BCFE

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Digital Marketing and Content Development

Course Code: DMC

Duration: 1 year

Digital Marketing and Content Development

A 1-year course in practical Marketing and Creative Media skills including advertising, public relations, writing skills and media analysis

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Overview

The focus of this course is to equip the learner with the practical Marketing and Creative Media skills to work in the expanding Digital Marketing and Content Production sector in Ireland.

Whether you are a complete beginner or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms including Social Media Marketing, SEO and Content Development skills.

The course is practical and you will work on case studies and projects, as well as hearing from guest speakers from industry. Students will graduate with strong skills in digital marketing strategy and implementation, as well as in-depth knowledge of the digital landscape and the latest digital tools and techniques.

COURSE CONTENT

  • Digital Marketing
  • Advertising
  • Graphic Design Skills
  • Public Relations
  • Writing Skills
  • Multimedia Authoring
  • Media Analysis
  • Teamworking
  • Work Experience
Digital Marketing and Content Development

ENTRY REQUIREMENTS

Five O6/H7 in Leaving Certificate/LCVP including English or a merit in Leaving Certificate Applied or QQI level 4 Certificate. Applicants should show an interest in and aptitude for Digital Marketing and Content Production at the interview. The academic entry requirements may be waived for mature applicants (21+).

CERTIFICATION

QQI Level 5 Certificate in Creative Media (5M5048)

Digital Marketing and Content Development

PROGRESSION

Graduates may progress to courses in Higher Education Institutions on a competitive basis through the new QQI Common Awards System (CAS). For information on the scheme see Higher Education Links Scheme.

Graduates with a merit profile may apply for entry to BTEC Higher National Diploma Courses in BCFE in areas such as Digital Design (DMH), Radio Production (MRH), Television Operations and Production (ITH)

CAREER OPPORTUNITIES

There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations.  Graduates may enter fields such as Digital Marketing, Social Media Management, Advertising, Marketing and Public Relations, Internal Communications and more.

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