NEW Bachelor of Business (Hons) in Business + Psychology

Course Code BPD

NFQ Level 8

Duration 4 Years

Award Year 2: Higher Certificate in Business + Psychology (IADT)

Award Year 4: Bachelor of Business (Honours) in Business + Psychology (IADT)

OVERVIEW COURSE CONTENT PROGRESSION

This 4 year Business + Psychology degree course is delivered collaboratively between two institutions - year 1 and 2 in BCFE and years 3 and 4 students are based at the in IADT.

Apply, Register & Pay Fees

Why choose Bachelor of Business (Hons) in Business + Psychology?

Rapidly evolving technology is a constant in modern business life, and managing change and people is critical to success. Research highlights the value of the interrelationship between business and psychology. The combined insights from both of these disciplines will give graduates the practical, critical and professional skills to navigate an ever-changing business landscape.

This course is delivered collaboratively between two institutions: in years 1 and 2 students will study in Ballyfermot College of Further Education. In years 3 and 4 students are based at the Institute of Art and Design (IADT).

Students learn in a flexible way, advised and guided by experienced staff.

Students on this course will:

Gain an understanding of the theory, concepts and methods relevant to business and psychology.
Develop detailed knowledge of the specialised competencies required to work in a wide range of roles.
Learn the necessary competencies through studies and topics-based seminars.
Work with technologies, processes and environments relevant to the broad field of business and psychology.
Gain a deeper understanding of conflict resolution and collaboration.
Learn how psychological principles can enhance communications, provide understanding and insight into human behaviour and dynamics. and inform the application of leadership skills.
Explore opportunities for work placement in third year.

What will you study?

Year 1 (BCFE)

Introduction to Marketing
Finance 1
Introduction to Psychology
Digital Skills
Introduction to Management
Personality and Individual Differences
Introduction to Research Methods
Learning to Learn/Personal Effectiveness
Mathematics (5N1833) (For those who do not meet the entry requirement for Maths)

Year 2 (BCFE)

Introduction to Digital Marketing
Finance 2
Social Psychology
Positive Psychology and Wellbeing
Intercultural Studies
Responsible AI
Organisational Behaviour
Social Entrepreneurship

Year 3 (IADT)

Social Media Marketing
People in Organisations
Groupwork Theory and Practice
Research Methods
Practice of Selling
Online Consumer Behaviour
Work Placement
Erasmus Semester abroad usually takes place in Year 3.

Year 4 (IADT)

Strategic Management
EDI + Business Ethics
Applied Research Methods
Contemporary Applications of Psychology
Cyberpsychology
Graduate Employability
Major Project

What do you need to apply?

In addition to the Standard minimum entry requirements for all courses in BCFE, the following additional requirements are needed for this course:

Five O6/H7 in Leaving Certificate/LCVP
Leaving Certificate must include English and Mathematics (Maths at F2 is acceptable to meet the minimum maths entry requirement).

Career Opportunities

Graduates will have the knowledge, skills and competencies for careers in business, management, marketing and human resources in the public and private sector, and across Ireland’s rapidly developing creative industries.
Graduates will be well placed to go on to postgraduate study and research both in Ireland and abroad.

Apply, Register & Pay Fees

Tertiary Programme in partnership with Dun Laoghaire Institute of Art and Design (IADT)