The City of Dublin ETB is co-
funded by the
Government of
Ireland and the European Union.
Digital Marketing with Generative AI (Creative Media)
Course Code DMC
NFQ Level 5
Duration 1 year
QQI Code 5M5048
Award QQI Level 5 Certificate in Creative Media
Why choose Digital Marketing & Content Creation?
The focus of this course is to equip you with the practical marketing and creative media skills to work in the expanding digital marketing and content production sector in Ireland.
Whether you are a complete beginner, or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms, including social media marketing, Search Engine Optimization (SEO) and content development skills.
This is a practical course where you will work on case studies and projects. As part of the learning experience, you will participate in an array of relevant workshops facilitated by guest speakers from industry.
Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete an Erasmus+ funded work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.
What will you study?
- Digital Marketing (5N1364)
- Public Relations (5N1405)
- Graphic Design Skills (5N1978)
- Advertising (5N0748)
- Writing Skills for Journalism (5N2435)
- Web Authoring (5N1910)
- Work Experience (5N1356)
- Media Analysis (5N1298)
- Communications (5N0690)
Course Facilities
- 3 fully Digital touchscreen broadcast studios using Myriad.
- State-of-the-art podcast and TV studios.
- Full access to Adobe Creative Cloud.
What do you need to apply?
Please refer to the Entry Requirements.
Career Opportunities
There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations. Graduates may pursue further studies or work in areas such as digital marketing, social media management, advertising, marketing and advertising, internal communications and more.
Progression Opportunities
- Graduates with a merit profile can automatically progress to Photography and Content Creation, Level 6 (MPH)
- Graduates with a Merit profile may apply for entry to related Level 6 courses in BCFE such as:
- Journalism and Content Creation, Level 6 (MJH)
- Radio Programme Production, Level 6 (MRH)
- Graduates of this course may also apply through the CAO and/or the Higher Education Links Scheme for entry to higher and advanced certificate and degree programmes at national Institutes of Technology, Technological Universities and Universities (applicants should confirm linked awards and eligibility requirements with the relevant Higher Education Institution).
Students' Work
Testimonials
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Digital Studying Digital Marketing & Content Development at BCFE was one of the best decisions I’ve made. The course gave me a strong foundation in digital marketing while also allowing me to develop practical, industry-relevant skills through hands-on projects and real work experience. Throughout the year, we covered a wide range of subjects including Digital Marketing, Public Relations, Communications, Graphic Design, Advertising, Media Analysis, Web Authoring, Work Experience, and Writing Skills for Journalism. This variety helped me discover different areas of the industry and build confidence using creative and digital tools.
One of the things I appreciated most about the course was how practical it was. We didn’t just learn theory—we created content, worked on real projects, developed campaigns, built websites, and gained valuable work experience that prepared us for employment. Thanks to the course, I built a portfolio, improved my communication and creative skills, and gained the confidence to start my career in digital marketing.
The teaching staff were incredibly supportive and always willing to help. I’m especially grateful to my class tutor, Joanne Hogan, who was always approachable, encouraging, and genuinely cared about every student’s success. Her support and guidance throughout the year made a real difference to my learning experience.
Since completing the course, I have secured a role in social media marketing, and I will also be continuing my education at Dublin City University, studying Multimedia. BCFE gave me the skills, confidence, and experience I needed to take this next step, and I would highly recommend this course to anyone interested in a career in digital marketing or content creation.
Valeriia Sotnikova
Graduate, Digital Marketing & Content Development Graduate Level 5, DMC